Nintendo unveils its new Switch game console, which works both at home and on-the-go, as it looks to offset disappointing Wii U sales and go head to head with rival Sony's hugely popular PlayStation 4. Video provided by AFP Newslook

AFP-JIJI – Nintendo is unveiling its new Switch game console Friday as it looks to offset disappointing Wii U sales and go head to head with rival Sony's hugely popular PlayStation 4. The hybrid device -- it can be played at home and on the go -- comes as Nintendo dips its toe into the mobile gaming market after scoring a big win for its brand in the summer with the success of Pokemon Go. But Switch got off to an inauspicious start in October when a sneak peak at the console left gamers and analysts underwhelmed and with many unanswered questions. Nintendo's Tokyo-listed stock dived after it released a three-minute video about the product on its YouTube channel. The shares fell 2.24 percent to ¥24,635 Friday ahead of an event in Tokyo where the company is expected to release more details, including the price. The Canadian unit of retail giant Wal-Mart has listed Nintendo Switch for sale on its online shopping site for $399 Canadian dollars, or roughly $300 -- the level some analysts have said could make or break demand for the device.